Marketing Your Home
There are four main reasons that a house sells or doesn't sell.
Location
Condition
Price
Marketing
Location
We can't do a lot about location. A great location speaks for itself. We'll market your house by highlighting the benefits of the area. This is where you come in. I want to know why you love this house and area.
Condition
Sometimes a house needs some work to make it attractive to a larger audience. That can mean repairs or simply de-cluttering. Maybe some light landscaping will help show off the property. Dog and and cats smells might require changing the carpeting. We might discuss staging. We may want an inspection to show that the home is in great condition and that a bank will lend based on its condition. I'll give you an honest assessment and options that will help market your home the best we can.
Price
You will ask me for my professional opinion on the highest value of your house. I will provide that information. And then you will decide that the house is worth much more than that. I will advise you to not price the house outside of market value. You will call another real estate agent who will tell you what you want to hear. And then the house will sit on the Multiple Listing Service with few showings and no offers.
Here's the deal...Our goal is not to list the property. Our goal IS to sell your home. Overpricing will not achieve your goals. Proper pricing with adjustments finds the market. Overpricing does not guide the market.
A note about what are called "seller's markets". You may read in the paper or hear on the radio or tv that real estate is in a seller's market. That is, seller's can expect to get a higher price for their houses. These reports, however, are not relevant everywhere. For example, West Asheville may be hot (seller's market), but not all of West Asheville. Parts of Leicester may be hot but that doesn't mean all of Leicester is in demand.
Once we determine the best price to list the house, we need to keep an eye on market responses and changing market conditions. We'll discuss how we make price improvements.
Marketing
There are many ways to market your house. We'll employ those that make sense for your specific property.
Create a Webpage with the Address in the URL
Photograph Interior, Exterior, and Surrounding Area
Carolina Multiple Listing Service (MLS) Reaching Real Estate Agents in NC and SC
International Syndication Listings Feed to 20+ International Sites in 24 Languages
Direct Listings Feed To Realtor.com
Over 60 Consumer Real Estate Search Sites - Some of which can be found below
Business Cards
Financing Flyers
Yard Signs
Social Media
Open Houses, when applicable
You! Yes, you know more about your house than anyone. Be a cheerleader!
Additional Marketing Ideas Paid By Client (May be available for post-closing rebate)
Offer a Home Warranty. By the way, I pass my referral fee back to you.
Provide and Appraisal and Price Attractively With That Information
Consumer Real Estate Search Sites Include...
Abodo
AdWerx
ApartmentList
Asheville Citizen-Times
Assist2Sell
Back At You Media
BankingBridge
BreakthroughBroker
DigiPropz
DreamHomeList
Equator
FindAPlace4Me
Flipcomp
Foreclosure.com
Harmon Homes
Home2.me
HomeBidz
HomeFinder.com
HomePriceTrends
Homes & Land
Homes.com
HomeSpotter
HomeSteps
Home Value Store
HomeWinks
HouseHunt.com
Houses.net
HousesForSale
Ideal Estate
Images Work
International Property Network
Juwai
Kahping
Keyboom
LakeHomesUSA
LandAndFarm
Lands of America
LandWatch
LearnMoreNow.com
FindHomes
Listingvideos
LotNetwork.com
LuxuryRealEstate.com
Mashvisor
MHBay
MyRentToOwn.com
nest.me
Nestigator
NestReady
New Home Source
Nobbas
ParkBench
PerfectHomes
PNC
Point2 Homes
Properties Online
Property Shark
PropertySimple
Propstream
Radius
Rate My Agent
RealQuest Express
RealtyStore
RealtyTrac
Redefy.com
Rent.com
Rentberry
RentHop
RentRange
Southern New Homes
The Charlotte Observer
The Real Estate Book
TotalExpert
Trulia
USHUD.com
WikiRealty
Ylopo
Zillow
Zonda
Zumper